About

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Creative Director: Victoria Vaught

Welcome to Ivy Amelia Florals, my studio based florist in Bedfordshire.

My passion for all things floral started from a young age, foraging for pretty wild flowers in the woodlands near my home and taking them back to my flower press so I could keep them forever. Throughout Art college I would spend hours drawing and painting flowers,transferring them onto fabric for batik designs ,which I would later hang on my walls or make into delicate silken throws. Throughout my fashion and textile degree I drew inspiration from vintage botanical drawings, sourced imagery from dusty and old flower compendiums found in back street book stores and painted delicate line drawings of english garden roses with quill and ink to create whimsical fabrics designs. So it was in 2003, after completing my degree and  searching for creative career direction, that I enrolled myself onto a floristry course….and so began my love affair….

Over the last 15 years I have been perfecting and honing my craft; Decorating and creating florals for some of the most beautiful and prestigious wedding and events venues in the country-and have had the honour to work for, with and alongside some of the best creatives that the industry has to offer.

Today, my obsession for flowers is insurmountable and sometimes (if I’m honest) a little unhealthy,but it is this obsession that drives me to create floral pieces which add a touch of beauty and charm to any occasion. I created my business, Ivy Amelia Florals in 2017, for clients who want florals created with love and affection, for their special occasion.

I am extremely lucky to be able to do what I love every single day, I couldn’t imagine my life without flowers; So let me bring some of their magic, into yours.

Victoria

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With special thanks to the amazing photographers who have captured our work

www.lisapaynephotography.co.uk

www.nataliejweddings.com